Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results

Get your website noticed in search engines


Unlike other design agencies we won't leave you out in the cold. After we have designed your bespoke site for you we will continue to manage it for you. This will include search engine registration, link building etc. We constantly keep up-to-date with the latest movements and techniques. We use Google's powerful analytics program to analysis your site so you can take action straight away.

What it is (SEO)

Search Engine Optimization (or SEO) is a series of techniques used to improve the ranking of your website listing in search engines like Google, Bing and Yahoo. Recent surveys show that more than 85% of Internet users use search engines to find services, products and information. Unless your site appears prominently on the search engines, potential customers will go elsewhere. Getting higher ranking in the search engines is not an accident. We employ basic and advanced techniques that work for every client. One of the most important techniques is the selection and placement of keywords. Keywords are one of the tools that describe your site to the search engines. Since search engines review sites primarily by their text content, site ranking are affected by the keywords you choose. Adding keyword captions to pictures and other media like Flash will optimise graphic content. Some general SEO techniques to optimise your site for the search engines include: Using a unique and relevant HTML titles for each page. Providing unique and relevant content for your target audience. Using accurate descriptions, known as meta tags, to make search listings more informative. Developing link strategies that allow websites offering interesting content to refer to your site. Making web sites easier to read for visitors with visual disabilities. Known as accessibility, major search engines now include it in their ranking criteria to give priority to accessible websites. In addition to these techniques, there are basic SEO strategies that can be employed. For example, not all sites have identical goals for search optimization. Some sites seek to boost traffic volumes. Such an optimisation strategy works for sites that have broad interests such as news sites that use an advertising revenue model. However, an overly broad approach to SEO may hinder your marketing strategy by generating large volumes of low-quality inquiries. Depending on the type of business you own, these types of inquiries cost money to process, yet result in few revenues. In contrast, an e-commerce site should be optimized for large numbers of keywords that indicate a readiness to buy. This practice generates better quality Tel leads and creates opportunities for purchases. Whether customers operate in very competitive markets or specific niches, we implement SEO techniques and strategies that work to increase your site's visibility.

Why choose Surfpoint Web Solutions?

We offer great value domain names, web hosting and web design.

One Stop Shop

One Stop Shop

Surfpoint offer everything you need for your online presence.
Money Back Guarantee

Money Back

30 day money back guarantee on all our web hosting packages.
UK Support

UK Support

We offer fast and friendly UK technical support 7 days a week.
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